Saturday 22 November 2014

Buzzfeed recruits Sun Whitehall reporter and Telegraph assistant editor

Title: Buzzfeed recruits Sun Whitehall reporter and Telegraph assistant editor


Summary:
This article is about Buzzfeed being passive recruiters of high ranked employees of established media giants, in this case the Sun’s Whitehall correspondent and a daily telegraph assistant editor, Emily Ashton. Her new role is as the social news website’s senior political correspondent with a brief to break Westminster stories. Also she has to report to the deputy editor of Buzzfeed UK, Jim Waterson; she will also have a leading role in covering the May general elections.

Facts/Phrases:
Ø  Buzzfeed has also hired Robert Colvile, who joined the Telegraph in 2004 and was acting head of comment from October last year until August. .
Ø  Buzzfeed UK is the site’s largest operation outside the US, with 17 million monthly unique visitors and the fastest growing with nearly 50 employees.

Opinion:

In my opinion this is a prime article to show the transition of traditional broadsheet news to a new and digital form of media. The fact that high ranked employees of traditional media institutions are beginning to be recruited by the newer digital institutions and challenging and beating traditional media for top place in providing the audiences with news.   

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